LinkedIn Management
From custom graphics to copy that enhances stunning photography, I make data-driven decisions that align with the LinkedIn algorithm, driving increased visibility and engagement. While aesthetics are important, my focus is on strategies that generate real engagement and leads. I stay ahead of the latest trends to ensure every post makes an impact.
GMA Design Group
I launched this page in 2023 and manage biweekly posts on interior and architectural services. This account focuses on interior office and hospitality design, strategically positioning the brand to expand its clientele in these industries. I established a brand voice and identity seperate from ARCO, while still highlighting that the companies are affiliated.
ARCO Beverage Group
I took over management of this page in 2023, maintaining the established brand voice while expanding the division’s presence through trade show announcements, project updates, awards, and more.
Midwest Concrete Contractors
I created this account in 2023 to showcase ARCO’s turnkey capabilities through concrete service offerings. As construction work becomes more competitive, showcasing technical assets is beneficial to attracting new clientele. Since the concrete division is still developing, they only take on very few projects per year, so I’m not focused on growing a loyal audience quite yet. This currently serves as an outlet to feature their work a few times per year.
ARCO National Construction
I collaborate with the Director of Digital Marketing to support the success of ARCO’s main channel. My responsibilities include creating custom graphics, writing and designing linked news posts and previously tracked analytics from March 2023 to March 2024 to measure engagement and performance.
